Snapchat vs Live Video Streaming.
Every now and then the world of internet marketing gets shaken up. Actually scratch that – the world of internet marketing is perpetually being shaken up. The world of internet marketing hardly ever sits still and is in a state that some people refer to as ‘permaflux’. This is because internet marketing relies on technology and the very nature of technology is to constantly change, develop and progress. The latest thing to rock the world of digital marketing is arguably live video streaming. Live video streaming does exactly what it says on the tin: it lets you stream video content for people to watch all around the world. The biggest platforms/apps for doing this are Periscope, Meerkat and now Facebook and many people are heralding it as the best way possible to engage with your viewers. But in some ways, you could argue that Snapchat was doing it first. And you could also argue that Snapchat was doing it better right from the beginning. Let’s take a look at why this argument isn’t as...