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Showing posts from September, 2018

Snapchat vs Live Video Streaming.

Every now and then the world of internet marketing gets shaken up. Actually scratch that – the world of internet marketing is perpetually being shaken up. The world of internet marketing hardly ever sits still and is in a state that some people refer to as ‘permaflux’. This is because internet marketing relies on technology and the very nature of technology is to constantly change, develop and progress. The latest thing to rock the world of digital marketing is arguably live video streaming. Live video streaming does exactly what it says on the tin: it lets you stream video content for people to watch all around the world. The biggest platforms/apps for doing this are Periscope, Meerkat and now Facebook and many people are heralding it as the best way possible to engage with your viewers. But in some ways, you could argue that Snapchat was doing it first. And you could also argue that Snapchat was doing it better right from the beginning. Let’s take a look at why this argument isn’t as...

Content Marketing – How to Create a Blog, Even if You’re a Boring Business.

Content marketing is more and more becoming the most effective way to promote any kind of business or website online and should be a crucial part of your strategy. But why is it so important, and how do you make sure to do it successful? Especially if your business is not something particularly gripping? 1. How it Works and Why it Matters. The biggest mistake that most businesses make when trying to promote their businesses online is to focus too much on the short term. That is to say that they look at their internet marketing through the lens of how many conversions they can get from any given media strategy. This then results in them posting what are essentially adverts then getting confused as to why no one clicks on them. What's far more important is to think about the long term, and about establishing trust and influence in your chosen niche. If you read a few articles on a site about how someone made X amount of money and those articles are well written, insightful and inspir...

Sleep Better for Greater Waking Intelligence.

We as humans have a tendency to overcomplicate. Those interested in boosting their brain power for instance might feel tempted to focus on strategies such as brain plasticity, or nootropics before considering the most fundamental and basic changes they could make. Nutrition is one. But even more basic is sleep. If you want to upgrade your performance tomorrow, sleep better today. Not only will this clear adenosine from your brain, replenish key neurotransmitters to avoid things like adrenal fatigue and provide you with greater energy for more focus and energy, but it will also help to support learning by enabling the growth and reinforcement of neuronal connections while you rest. Sleep is the ultimate anabolic state – the ultimate example of rest and digest – and it is when what we learned during the day is consolidated. 1. How to Sleep Better. So, to that end, what can you do to improve your sleep? The most important thing to do is to put yourself at the less aroused and more relaxed...

Flow States.

The brain veers between states of arousal and relaxation but within these two extremes are a number of specific states that we might consider to be more desirable than others when it comes to work and performance. One such state is the much vaunted ‘flow state’. This is the subject of much research at the moment and has gained a lot of interest online too. The flow state is a kind of ‘productivity panacea’ that is often described as being the highest state of human performance. In a flow state, you are completely fixated on the task at hand, completely turned off to distractions and able to process information much more quickly. You forget to get up to pee, you forget to eat and you put out your best work. In sports, the flow state occurs when time seems to slow down to a crawl and you catch a ball you never normally could. It also happens in conversation, when you lose track of time and realize you’ve stayed up talking until 3am. And according to some surveys, the very most productivi...

Ebbs and Flows in Your Productivity.

For many people, the obvious answer seems to be that they should find ways to hack it, to bend it to their will and to make sure that it operates as they wish at all times. Not feeling productive? Then the answer surely is to find ways to become more productive and focussed, to drive distracting thoughts out of your head and to fixate on what you’re doing. But perhaps this isn’t the most effective strategy. Perhaps in fact, this is counterproductive. Instead, what if you chose to let your mental state dictate your activities… so that when you felt focussed you worked on tasks that required focus? And when you felt relaxed, you instead spent time being creative. 1. Ebbs and Flows. You can use nootropics, CBT and other techniques to try and hijack your natural state and to force yourself to become more alert, more focussed or more awake. But did you know that you actually alreadyalternate between states of high focus and relaxation? In fact, you can fairly accurately describe your mental...

Does Brain Training Really Work? The Limits of the Human Mind.

Many of us are fascinated with the idea of increasing our intelligence, our focus and our memory. If we could increase our capabilities in these areas, then we could solve more problems, we could succeed in our careers, and we could gain the respect of our peers. But can the brain really be upgraded? Is there such thing as a real ‘Limitless’ pill? And do all these brain training games really work? The Hidden Potential of the Brain. You’ve probably heard claims that we only use a small percentage of our brain and that we have lots of untapped potential. Well the latter point is true, but the former is a complete myth and misunderstands the way our brain works. Likewise, many ‘brain training games’ have been shown to only really improve the specific task that they present us with. Counting penguins makes you better at counting penguins and that’s about it. But that is not to say that there aren’t ways we can enhance our brain function and get more from our various mental faculties. It is...

Designing Your Brain With Brain Training.

Brain plasticity effectively means that you can grow and reshape your brain in just the same way you can reshape your muscle. That in turn means that just as a bodybuilder can increase their muscle size and choose the physique they want, so too can you potentially use brain training to develop key brain areas and to design the kind of intelligence you want. The general principle behind growing and shaping your brain is the exact same as the general principle behind growing and reshaping muscle. That is SAID: Specific Adaptations to Imposed Demands. You want better math ability? Then do more math. You want better spatial awareness? Then use that part of your brain. Most of us don’t look at the brain in that way though. We use brain training in a very general sense and with no real objective. We also don’t realize the potential of our brains at all. For an idea of just what’s possible, consider cases of individuals like Daniel Underwood, who have managed to develop ‘sonar’ to find their ...

Changing Your Physiology to Change Your Mind.

In order to perform your best, you need to be in the perfect state of mind. That means that you need to have just the right chemical balance of neurotransmitters in order to be slightly aroused and alert but not to the point of being stressed to distraction. During times of relaxation, you of course want to tone down that stress to achieve a relaxed state of mind, which is also optimal for being creative. You can use nootropics, brain training, visualization and more to achieve this, or you can rely on your natural cycles and simply choose the right time to work. Our body goes through natural cycles based on what we eat, what the weather is like and even our breathing. But alternatively, you could also consider actively influencing these physiological factors in order totrigger the most desirable mental state for the given activity. 1. The Role of Physiology. You can also manipulate your physiology in order to alter your mental state and to change the way you feel and perform at any gi...

Understanding Focus and Motivation in the Human Brain – And How to Train Them!

In charge of your focus and attention is a network of brain regions that are collectively known as the salience network. These handle what is technically known as ‘executive control’ or ‘executive attention’. One of the key structures in this network is a part of the brain known as the anterior cingulate cortex (ACC) which is linked to the prefrontal cortex and hypothalamus/brain stem. Damage to the ACC has been shown to completely remove motivation and drive and in extreme cases, this can leave a person without even the motivation to move. The prefrontal cortex is the part of our brain that allows us to plan and reason, whereas the hypothalamus is the part of the brain associated with emotional responses – it links the nervous system to the endocrine system via the pituitary gland. The brain stem meanwhile is responsible for many of our autonomic functions such as breathing and digesting. What we can gather from this, is that the attention network is actually driven not by logical tho...

How to Move Forward After a Setback.

There are few things more challenging than being able to pick yourself up after a setback. This is especially true if you lack confidence, and are easily shaken by running into challenges. If you don’t believe in yourself, the process of working toward a goal can be excruciating. Fortunately, there are many ways that you can start to re-motivate yourself when you have faced an unforeseen obstacle so that you can begin to move forward no matter what the setback may have been. The first thing you need to do, whether you consider yourself the sensitive type or not, is to express the feelings that occur when you realize that you may have done something wrong or face the challenge that you were not able to overcome very easily. It is natural to feel miserable after an experience like that, no matter how self-imposed you may be. You should express your feelings and frustrations, and consider your fears about the situation so that you are not surprised in the future and you do not bottle of y...

How to Make the Dreaded “To-Do” List Work in Your Favor.

Planning can be a challenge for everybody, but especially those who are not born within in word appreciation for organization and structure. If you find that you struggle with discipline and order, utilizing a to-do list may be exactly the step you need to take in order to get your life on track. So how does one begin utilizing a to-do list to help them to get on track and stay motivated to succeed? Surely it isn’t as simple as creating a checklist that you can reference. What actually works about creating this type of structure for yourself? And doesn’t it only work if you are willing to allow it to work? The truth is that if you are not motivated enough, nothing is going to work for you. You have to take the step necessary to overcome your hesitations and do whatever needs to be done in order to ensure that you are staying on task. A to-do list is a great starting point, but it isn’t going to be the only thing that you do to be successful. Success falls on your shoulders alone, and n...

Strategizing for Success.

When it comes to achieving your goals, there is nothing more important than your mindset. If you don’t have the right mindset, then you are ultimately going to crumble. Fortunately, there are many ways that you can begin to train your mind to develop habits that most successful people have already begun to utilize long ago. In order to strategize for success, you have to begin to weigh every choice that you make against your goal. Will the choices that you make every day help you to become a healthier and more well-rounded version of yourself that will ultimately be capable of the success that you hope to achieve? Are the choices that you’re making wise both financially and in terms of long-term success? Are you keeping your endgame in mind as you go through life and find yourself faced with choice after choice to make? Being a strategic thinker in this sense can be very difficult. All of us are emotional and we have devices that can sometimes lead us to feeling trapped by temptations ...

Important Things That Entrepreneurs Should Know About Periscope Live Streaming App.

A business person must allows be curious because that is what drives innovation and business growth. By now a lot of entrepreneurs have heard about the Periscope live streaming app. However, there are some important things that any entrepreneur who wants to use it for marketing purposes must take note of. Mobile video streaming applications have far reaching benefits for any business person that knows how to use them properly. Before you get started on Periscope, these are some of the things that you should be able to understand about this app. 1. How will it benefit you. As noted at the start, Periscope is a mobile video live streaming app that automatically connects to Twitter. The impact of this app to a business can be immense if used correctly. As an entrepreneur, you can use Periscope to market your products, grow the number of your Twitter followers and connect with your customers. These can enhance brand awareness, drive up sales and increase revenue generation. In simple terms...

Signs You are on the Path to Failure and What to Do About It.

Nobody wants to fail. Failure is one of the most humiliating experiences that a human can endure. Whether this is because of survival instincts or simple societal pressures, nobody wants to be seen as incompetent or incapable, especially when it comes to living up to their own expectations and following their dreams. Fortunately, there are many signs that you can take note of on your path to success that can be red flags for failure. If you heed these as cautionary symptoms that can be treated and worked on, then you will ultimately be able to overcome these issues and continue forward on your path to success. The first sign that you are on a path to failure is a refusal to take accountability for your actions or mistakes. A lot of us have a hard time admitting when we are wrong, but this can be a huge hindrance for success of any kind. If you don’t admit that you are making mistakes, you will never have the right mindset to look at your mistakes objectively enough to correct them and ...

Lessons Learnt From Periscope Marketing Campaigns So Far.

A lot of companies have used the Periscope live streaming app for several marketing campaigns ever since it was launched. Unlike with recorded broadcasts, it's not advisable to sound plastic or mechanical during the live streaming sessions because viewers will immediately detect that. This app functions best when businesses present a honest picture of themselves that customers can also relate to. Over the course of nearly ten months, what are some of the most important lessons that we have learnt so far from Periscope marketing campaigns? Below we look at some of the valuable takeaways that brands can also embrace in order make their live broadcasting sessions a success. 1. Personify your brand's spirit. What is your brand known for? What comes immediately to the mind of a customer whenever he or she sees your products? These two questions will help you define the spirit of your brand and embody it during the live streaming sessions. If your brand image is masculine or seductiv...

The Neuroscience of Intelligence.

In order to increase intelligence, it makes sense to first try and define what we mean by intelligence. How do you measure it and what precisely is it? As it happens, the official answer at this point is ‘no one knows’. Intelligence is a highly abstract concept and in fact might not even be a useful term at all. 1. Gardner’s Theory of Multiple Intelligences. One of the most useful measures of intelligence is IQ or Intelligence Quotient, which looks at our ability to use abstract reasoning and other forms of ‘fluid intelligence’ (fluid intelligence being dynamic and distinct from ‘crystalized intelligence’ – which amounts to knowledge). IQ scores are awarded on the basis of national averages. The problem with IQ is that it provides a single umbrella for ‘intelligence’ and doesn’t allow for the existence of multiple forms of intelligence. What if you’re amazing at math or not so good at English? What if you’re fantastic at music but lack social skills? We know that language and math are ...

Changing Your Definition of Failure.

It is extremely difficult to discover that we fall short in any way, shape, or form. When we find that we don’t measure up, it can be a real hit to our self-confidence. When our self-esteem suffers, it can cause issues further down the line with depression and other serious consequences. Without confidence, our personal relationships and view of ourselves suffers tremendously. Some might argue that it is society that puts too much pressure on us to succeed. We are given a tailor-made definition for success from a young age. We envision success as having a lot of money and doing whatever it takes to be at the top. However, that vision of success is not often personally crafted and tailored to align with our passions. That can be dangerous, especially if you are a creative and spirited person who thrives with an abundance of self-expression and innovation. It seems that the world is cruel to creative types, but this can be avoided in some capacity by changing your perspective. It is our ...

Why Are A lot of Companies Increasingly Investing in Live Streaming of Videos?

Every shrewd business person knows how important it is to capitalize on what's hot and make the most out of it. Periscope mobile video live streaming app has a lot of positives. Many brands have quickly taken to using it ever since it was launched. Why is it that a lot of companies are increasingly investing in mobile video communication channels? 1. Mobility. I think this goes without saying because a mobile device is, well, portable. Mobile video live streaming apps like Periscope are very popular because of the fact that they are available on mobile devices like smartphones and tablets. Taking videos is therefore much easier since you can easily move and change locations without much of the encumbrances associated with conventional video recording devices. 2. Cost effective. This is another reason why so many companies are finding it wise to invest in mobile video live streaming apps for marketing products and services. A lot of companies spend so much money in marketing their p...

Strategy In Periscope Marketing For an Effective Campaign.

Periscope marketing, just like any other marketing campaign, requires a well laid out strategy. Developing a proper strategy will ensure that you have great content that will turn around the fortunes of your business. Some people assume that just because it is a mobile streaming app, much content development is not necessary. That is where they go wrong because even though the marketing platform is different, things that interest customers are more or less the same. As an entrepreneur, how can you go about laying the framework for your marketing campaign via periscope? Of course there are the usual details to consider, but since the marketing platform is a little bit different, we can also look at the factors that are unique to the app. 1. What are your goals. Having goals is one effective way of creating benchmarks and tracking progress as far as the marketing campaign is concerned. You cannot run a proper Periscope marketing campaign without having goals and objectives. They sort of ...

The Top Seven Questions to Ask Yourself When Planning for Success.

When you want to plan to succeed, sometimes the most important thing to do is to really know yourself inside and out. In order to do so, there are some important key questions that you should ask yourself, not necessarily in order of appearance in this article. The answers will help you to pave the way to your success! 1. What am I passionate about? If you don’t know what you are passionate about, then you need to stop right now and figure that out. If you spend your life working toward something that doesn’t spark your passion, then you are going to have a hard time motivating yourself to succeed. 2. Where am I right now? Be honest with yourself when answering this question. Evaluate where you are in life and how close you feel to achieving your goal. Don’t use it as a way to get down on yourself. Simply figure out where you are and how far you have to go before you are where you want to be. Consider the resources you have and what you need to acquire and then consider what that knowl...

How Small and Medium Sized Businesses Can Use Periscope.

While some of the major brands have dominated the headlines for using periscope for marketing purposes, even small and medium-sized companies can effectively use this app in different ways. Here are some of the ways in which they can harness its benefits and grow their businesses. 1. Creating buzz around new product releases. Since Periscope live streaming app can be used to reach a wide audience especially the large number of internet users who frequent social media sites like Twitter, businesses can use it to create excitement about a new product that is due for release. They can use it for live testing of products and services while at the same time giving potential customers a first hand experience of what is to come. The hype around the new products to be released will be very instrumental in driving up initial sales numbers when they hit the market. This can be done with very minimal resources. 2. Live Question and Answer sessions. It's the age of information and great custom...

Paving the Way Toward Success by Changing Your Lifestyle.

The sad fact of the matter is that when you want to succeed, there are often a lot of changes that you need to make before that success is able to become a reality. Fortunately, there are many things that you can do, starting now, to prime yourself for success and begin to pave the way to a successful lifestyle! To get on the right path, you need to begin with the fundamentals. Without tending to the basics, you are ultimately going to be overwhelmed and consumed by the tremendous amount of work it takes to become successful at any given task. When we aren’t taking care of ourselves properly and providing ourselves with the tools we need to succeed, we are asking for trouble. Success is elusive enough without giving it more reasons to evade us! To begin with, when we aren’t taking care of ourselves fundamentally, we are not giving our bodies the physical resources that they need to succeed. Getting enough sleep at night, making sure to eat a nourishing breakfast, and exercising daily a...

Why Snapchat’s New Update is Actually Quite Amazing.

You may not realize this but when Snapchat first burst onto the scene, it wasn’t exactly an impressive feat of engineering. What made Snapchat a hit was the simplicity of its idea and how much fun it was possible to have with the self-destructing messages it created. But in terms of programming, this was a very inefficient app that would eat up your CPU even when not in use. Then Facebook offered to buy the company for $3 billion and everyone was incredibly surprised when the CEO said no. And for a while it looked like a big mistake. But now Snapchat is back. The lenses that came with the 2.0 update have been setting the world on fire and actually the code on display here is absolutely incredible. Moreso than you may well realize. Read on to find out why. Why the Lenses Are Amazing. In order to activate a Snapchat lens, all you need to do is to tap on your own face and then hold it for a second. A mesh will then appear around your facial features and this will map you to allow you to s...

How to Think Positively to Achieve Success.

A lot of cynical people believe that thinking positively is a crock. How is it possible that being obnoxiously optimistic is going to provide you with the tools that you need to become successful? No matter what you think it isn’t going to change the world around you, right? While that may be true, thinking positively has been proven in studies to change your mind and body for the better and help you to recognize the opportunities around you. Whether you want to believe that blind optimism is the key to success or not, there is little dispute that being a positive thinker enhances your quality of life and makes you more likely to seize the opportunities that are around you and stay motivated to follow those opportunities down a path to success. The first thing you need to do in order to begin to think positively is to really examine yourself and your negative thoughts. Be honest with yourself about where these negative thoughts creep up and begin to consume you. It is common for the hu...

An Introduction to Snapchat Marketing Basics.

It’s all too easy to overlook Snapchat as a social media platform that doesn’t really matter for business or marketing. After all, there’s no real way to discover new people to follow, the content doesn’t ‘last’ and it’s generally less geared toward marketing than something like Facebook or Twitter. Or at least that’s the opinion of many business owners. In fact though, overlooking Snapchat for its marketing potential is a huge mistake. Let’s take a look at why. 1. Snapchat is Highly Personal. If you’ve had your ear to the ground, then you may have heard the buzz about live streaming. Live streaming services are quickly becoming incredibly popular thanks to their ability to allow direct and live communication between a brand and its followers. But in fact, Snapchat has been providing something very similar for a long time. Snapchat allows you to update people about your trip to another country, it allows you to invite people to watch the public unveiling of your new product or service ...

top tips for your snapchat marketing

Are you looking to step up your game on Snapchat. This is something that more and more brands are doing right now thanks to the recent surge in popularity that the platform has enjoyed following its awesome 2.0 update. But your success in this endeavour is going to hinge on your approach to Snapchat marketing. You can’t just go in blind – you need a strategy and you need to demonstrate an understanding of the platform. Let’s take a look at how you can do that. Here are some tips that will help you to develop a strong following and keep them engaged throughout your Snapchat journey… 1. Post Regularly. The idea of Snapchat is very similar to the idea behind live video – your’ trying to invite your audience to share in your experiences as though they were right there with you. In order to do this effectively, you need to post semi-regularly and that means at least once a day. Some writers recommend doing even more frequent updates – but do be aware of becoming an irritation to your audien...

The Top Things You Didn’t Know About Snapchat.

Snapchat is one of the most unusual social networks to make it big online. You wouldn’t have thought that such a simple concept, handled arguably quite poorly to begin with, would become the huge behemoth it has today. And yet it has – and right now it’s flying higher than ever thanks to its 2.0 update. Snapchat’s story is surprising enough on face value but when you learn some of the more surprising twists and turns, the plot only thickens. Read on and let’s take a closer look at some of the things you probably didn’t know about Snapchat… 1. The Original Snapchat App Was Badly Coded. If ever you think you can’t make it big online, let Snapchat be an inspiring story to suggest otherwise. Snapchat is by no means some miracle feat of coding. Rather, this was actually a relatively poorly put together piece of code and would sap huge amounts of battery and CPU power when running in the background even! That’s not to say it’s a bad app – only that it’s all the more impressive it was able to...

The

If you are at a campsite and if you want your barbecue pit to heat up very quickly, the last thing you'd probably think of doing is to pump a huge amount of flammable liquid on it. If you're a responsible camper and know your way around your barbecue pit, you would layer on twigs and other twigs and branches and put logs on top. That's how you manage the fire. Unfortunately, such long-term thinking is not rewarded by the modern world. We want the best the world has to offer right here, right now. That's how much of a rush we're in, not surprisingly, we believe that the more we have, the more valuable our lives become. We have completely erased the wall between value and price. We size each other up based on how much stuff or rights to stuff we have. We create this mental hierarchy and people with the most things are at the top. In the west, a significant amount of people kill themselves every single year. This is quite shocking because they are all provided for, the...

How to Examine Your Failure and Use it as Inspiration.

Sometimes, when we fail, it can feel like the end of the world. None of us like to be told that we are doing something wrong. None of us like to experience setbacks in our plans. It can make us question our self-worth, and make us feel as if the things that we want to achieve are either out of our reach or simply stupid and challenging. However, failure serves a very important function in human development. Without failure, we would never know what path we need to take in order to truly succeed. If everything was easy for us, then we would never learn. Everything in our paths would be laid out for us and we would never develop emotionally, or mentally. What a boring world that would be! Fortunately, failure comes regularly to most of us, but it is how we choose to view it that truly separates those who are able to rise from the ashes from those who are prone to Wally and their setbacks and never making any progress. If you want to take a step forward in your life, you need to be able t...

How to Use Snapchat’s New Features.

Snapchat in principle is a very simple tool to use and one that most people can pick up and have a go with without needing too much technological know-how. However, the big update that recently rolled out has introduced a whole slew of new features and while this is great for expanding the tool’s capabilities, it also makes things a little more confusing if you’re getting started for the first time. IN this post, we will assume that you have never used Snapchat before and will go over all the features you need to become a pro – whether for marketing or just for a bit of fun! 1. Signing Up. The first time you ever use Snapchat, you will be invited to sign up as tends to be the case with most social networks and most online tools in general. You may notice that this page has had something of an overhaul if you’ve been here before – it now features a cool silhouette of you in the background. The insinuation here is clear – Snapchat is about you! 2. The Basics. When you first boot up Snapc...